We've all attended the classic "work pizza party".  A couple of large cheese or pepperoni pizzas, left out in a confrence room for far too long, everybody grabs a slice because there isn't enough pizza to truly feed every person in the office and it's usually from a subpar pizzeria. It's a cheap way for an employer to treat their employees. While most people are appreciative of the gesture, the feeling of gratitude disappears before the final piece is eaten. 

 

While the intention was pure, the delivery is poor and the outcome often has little to no effect on employee satisfaction or retention.

 

Now, imagine walking into an office where the employer catered to the needs of its employees offering a variety of foods, vegetarian, gluten free, kosher and dairy free options available to fit any dietary restriction. The food is kept at the appropriate temperature and there is more than enough food to go around. Not to mention, it has been catered by the most popular restaurant in town.  

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Which scenario do you think leaves the employee feeling appreciated? Which scenario will the employee likely remember and be excited to tell their friends and family about? The second scenario evoked an emotion (see what I did there) leaving a lasting impression. 

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Evoke Emotion Marketing was built on this philosophy. Create a positive feeling and leave a lasting impression with your target audience that is sure to keep them coming back.